PENGARUH EXPERIENTIAL MARKETING, PRICE DAN SERVICE QUALITY TERHADAP CUSTOMER SATISFACTION PADA PELANGGAN UP BARBERSHOP MAGETAN

This study was conducted to determine the effect of experiential marketing, price, and service quality on customer satisfaction at Up Barbershop Magetan customers. Determination sample used is by taking 10% population number customers in 2021 Barbershop. Collecting data this distributing questionnaires all respondents. The method analysis using multiple linear regression analysis. results indicate that: (1) There a positive influence marketing satisfaction, (2) price (3) (4) simultaneous ,